How Do You Get to 'Sesame Street'? With a Chrysler Pacifica, Of Course
The Chrysler Pacifica is about to get even more popular
Fiat Chrysler Automobiles (FCA) has recently announced that it's partnering with the iconic children's show, Sesame Street, to create a series of 10 online commercials featuring everyone's beloved childhood characters alongside the Chrysler Pacifica and the Chrysler Pacifica Hybrid.
“Partnering with Chrysler will help us extend our reach in new and creative ways, and support Sesame Workshop's nonprofit mission to help kids grow smarter, stronger, and kinder," says Steve Youngwood, chief operating officer of Sesame Workshop, the nonprofit supporting the show. “We’re thrilled to work with a brand that stands for a deep commitment to families and children.”
A new type of partnership
FCA will be sponsoring Sesame Street on PBS, although the videos will primarily be playing on the automaker's YouTube channel. The partnership is a point of pride for FCA, as Sesame Street is notoriously selective about the companies it partners with. The last time the show partnered with an automaker was in 1998.
“Sesame Street has a powerful connection with families,” says Tim Kuniskis, Fiat Chrysler's head of passenger car brands in North America. “With our all-new Chrysler Pacifica minivan, we wanted to help educate parents about its unprecedented 115 safety, security and technology innovations—and who better than Sesame Street, which has been reaching and educating families for almost 50 years?”
Heritage CDJR Harrisburg, Owings Mills & Parkville is excited about this new partnership and hopes that you are too! And if watching Big Bird and pals ride around in a Pacifica piques your interest in getting a Chrysler for yourself, we've got plenty of available models for you to test-drive.
Image Credit: Fiat Chrysler